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Are you ready to take you and your business to the next level?

Overwhelmed with all the strategies to grow your business and feel like you’re spinning your wheels? You don’t have to do #allthethings or be everywhere to grow an exceptional biz. When you are operating from your Sweet Spot, business growth stops being hard and you can simplify your biz and enjoy the life+biz you desire.

Are You Experiencing Any Of The Following Symptoms?


Trying to do #allthemarketing strategies, but none of them are working. 


You are in marketing overwhelm and aren’t doing any of it because you don’t know where to start.


You don’t have a defined niche and not clear on who your ideal client is or what they really want.


You feel pressure from your clients, prospects and competitors to lower your prices.


You can’t take on any more business because you can’t work any more hours and you feel burnt out.


You have a plethora of ideas, but not sure which one you should take action on.

If any of the above symptoms are true for you, then you are not operating from your Sweet Spot.

Getting Started Is Simple

Step 1:

I’ll gain clarity around you and your biz.

Step 2:

We create a path to success and support you every step of the way. 

Step 3:

We celebrate your success. 



A Proven Process That Gets Results

As a Fix This Next Coach and Certified Pumpkin Plan Strategist, I use a process that enables you to find and operate from your Sweet Spot and identify consistently what to fix next.

Our system contains more than 30 different tools, worksheets, and mini-guides that take the guesswork out of growing your business, and empowers you to create a winning strategy, handcrafted for your unique business.

The Pumpkin Plan Coaching Program was designed specifically for small businesses. This is not theory retrofitted for small business. We understand the challenges that are specific to small businesses, and we address those challenges head-on.


We are passionate about helping small businesses grow and thrive, using a process that gets consistently extraordinary results for our clients.

What’s different about us? We don’t just tell you what to do. We provide the process that shows you how to do it. And we are here to support you every step of the way!

If you’ve been hustling, putting in the hours and feel like you’re spinning your wheels.

Feel overwhelmed with the endless options to grow your biz and are trying to do #allthethings but you feel like you aren’t getting any real traction.

And, you’re ready to end the overwhelm once and for all, you’re in the right place.

At Heart Soul Biz we take a unique approach that combines coaching, strategy and consulting so that you have a clear action plan to take your business to the next level.

Together, we help you build a sustainable business + life you love.

Hey There… I’m Amy Marie

I’m a biz coach, certified strategist and certified online business manager who’s been helping women entrepreneurs grow thriving businesses with simplicity and ease since 2008. I get super excited and energized using my superpowers to help you turn your ideas into results.

Whether it’s my intuitive ability to know what resistance or mindset is keeping you stuck, being able to quickly identify the one action you need to take to make a big impact or turning overwhelm into clarity… my hybrid coaching + consulting approach takes your ideas and creates a simplified action plan, so you can make it happen with simplicity and ease.

When I’m not transforming businesses, you will find me spending time with family, paddle boarding, camping or hiking in the Sierras, snowboarding to my heart’s content or filling up my sunshine tank along the beautiful shores of Lake Tahoe. I am a morning person who goes to bed dreaming of sipping on a nice big cup of coffee in the morning, actually, I don’t sip it… I chew it (technically speaking)! I’m really happy you’re here and I can’t wait to connect and explore the possibilities with you. 😊