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I am so happy you’ve found your way here…

First, let me say WELCOME! <3  I’m Amy D Marie, the founder of Heart and Soul Biz Essentials.  I’m a mountain girl, who loves being in the outdoors and escaping to Disneyland as much as possible! If you’re wondering if Marie is my last name… why YES it is, but I will save that fun fact for later!  I am incredibly passionate about helping women build impactful + profitable businesses that 
not only align with their heart and soul but also support the time freedom & financial independence they desire.  I am a dedicated coffee chewer who is obsessed with furry friends, sunshine and disney. I believe anything is possible and the life + biz you dream of, is 100% in your reach and just waiting for you… I want nothing more than to help YOU get there.

WHY we do what we do…

We know when you fill your cup first, you have more to GIVE and can make a bigger IMPACT on the families and communities we LOVE. That’s why we are helping female business owners change the way they do business.  It’s not about doing more and having more… it’s all about leveraging your time, simplifying your business growth, and creating more than just financial success.

how we help you transform your business


We set the foundation and create a custom strategy for your business, so you know exactly what to focus on to grow+scale your business by design.



We create a tailored actionable 90-day plan based on your needs.  No more spinning your wheels or running in circles.  It's all about creating leverage and momentum.



Have your own personal board of directors helping you brainstorm and prioritize to ensure you don't get stuck.  Plus, you get access to our proven tools to help you implement.


Our framework helps you manage and scale like a Heart Soul CEO.  You know who to hire, what tech you need and what systems you need in place for the business to thrive without you. 


Your day, your time and your growth is no longer bogged down.  You get more done, have improved profits and have more time to do the things that matter most... FREEDOM!

Fill Your Cup First

We cannot serve from an empty cup.  Taking care of ourselves is our first priority.

Don't SHOULD on Yourself

If it doesn’t spark joy or isn’t a FULL 100% YES… don’t do it.

Be A Nice Human

  We don’t vibe with mean people and don’t tolerate discrimination, racism, hate and/or inequality.

Sharing is Caring

  Be authentic and share your truth.  Your experience and perspective are powerful.

We Rise Together

We inspire and empower each other by supporting each others dreams and helping each other be their best self.  

Meet The Dream Team

Crystal is our team ninja, handling a variety of tasks, she can handle it all.  Crystal is a Southern California Native with a love for all things cute, sparkly, and of course…kitten-related.  Her diverse background in both management and creative arts gives her the ability to pop-in wherever needed to get support clients in reaching their goals.  

When she’s not supporting clients, Crystal’s out traipsing about the local theme parks and farmer’s markets with her family.
Crystal Lozano

Client Support Specialist and Implementation Ninja

Jen is the catalyst that allows our clients step out of implementation mode and into their zone of genius. She loves those nitty-gritty tasks and details that tend to make your high-level brain feel like you’re slogging through mud and her mission is to enable you to set the stage to grow your team and scale your business!

Jen Huges

Project Manager Superstar, Systems Expert and SOP Slayer

Amanda is our Social Media Maven and Copywriter Extraordinaire who helps our clients capture their brand voice in ALL things social.  She is a former Hollywood actress-turned-mental health advocate and macaroni & cheese enthusiast. She’s been featured on websites like Elephant Journal, The Daily Mail, and Eating Disorder Hope. Her hero is: Robin Williams. Her personal motto is: “I Am Enough.” Her favorite role was the nameless Pretty Brunette opposite Greg Kinnear on FOX.

Amanda Gist

Social Media Maven and Copywriting Extraordinaire

We Are Eternal Optimismists.  There is always something good we can take away from even the toughest times and everything always works out.

Anything is Possible.  If you can dream it, you can do it.  Dreams really do come true!

Feel Good Vibes Lead The Way.  If it doesn’t feel good, we don’t do it.

Mindset Is Everything.  Our brains are powerful and how we look at something makes all the difference.

Sunshine Is Life.  That feeling on your face when the sun touches your skin… that!  We also seek people who feel like sunshine… warmth to your soul.

Furry Animals Are Pure Joy.  A furry friend, a wagging tail… this fills our hearts and makes our souls happy!

We Love Coffee.  Coffee is like dessert and we love waking  up just for a delicious cup of it.

Nature.  We find inspiration, feel grounded and feel our best in nature.

If you’re dying to know more…

Here are 7 things you might not know about me…

  1. I went on an adventure across the country from California to Massachusetts at 19 in a VW Bus and then off to Vermont for the US Snowboard Open (oh… the stories I could tell).
  2. I am on a life long journey of learning to fully love “all” of me.
  3. I have two monkeys (mini adults), a grandbaby, a fur baby, and a man I adore.
  4. Airbnb-ing across the world or living on a Houseboat is 100% happening in the near future.
  5. I love Christmas movies and watch them all year long!
  6. I am a Disneyland pass holder and head to Disney at least every other month to be a kid!

Fresh Brewed Inspiration + Tips

Designed to help you grow + scale your biz, gain more
freedom & just make you a happier human! <3

Copyright © 2017-20 Heart and Soul Essentials, LLC ~ DBA Heart Soul Biz ~ Located in Beautiful Truckee - Tahoe, California
Mentoring and Coaching for Women Entrepreneurs