Hey There!  I’m Amy D Marie

I’m a mountain girl, who loves being in the outdoors but enjoys a little big-city excitement from time to time… aka Disneyland! If you’re wondering if Marie is actually my last name… why YES it is, and I have a story behind that, but I will save it for another time!  I am incredibly passionate about helping women build impactful + profitable businesses that 
not only align with their heart and soul but also support the time freedom & financial independence they desire.  I am a dedicated coffee chewer who is obsessed with furry friends, sunshine and trees. I’ve been location independent and helping women business owners grow + thrive online since 2008.  I have an amazing team I love and clients I adore.  But, it hasn’t always been rainbows and sunshine.  Read on for the rest…

I didn’t get to where I am overnight.  I started out running an errand an girl-friday service after my daughter was born in 2001. After a couple of years of building my business in San Diego, I decided to move my family to Arizona to buy our first home. I continued to grow my business in San Diego and Arizona, but as time went on, I started dreaming up a new business idea. One that would connect busy women entrepreneurs. And, that is when the Girlfriend’s Biz Alliance was born.

This new venture took off quickly. The first chapter meeting exceeded my space availability and within 6 months of opening my first women’s only networking + mastermind chapter, I had 6 more chapters that spanned across the state of Arizona and Ohio. As an introvert I had found these small intimate circles a true love of mine!

During this time (2008 or so) online marketing was just starting to become “the thing” and I had a natural knack for it, so I started teaching online marketing, mindset and facilitating masterminds to help these ladies grow their businesses.

Before I knew it, they were coming to me for individual coaching, consulting and implementation. Literally, in a blink of an eye, I built a business around women growing their business and creating a life they love… and I loved it!

Fast forward to now, I have worked with hundreds of clients of all sizes from brick-and-mortar, e-commerce and online service and product-based businesses get out of their own way, find balance for it all and create and implement strategies that not only grow their businesses but do so in an authentic way that connects with their own heart and soul.

Helping women entrepreneurs (and some men) create thriving businesses
without sacrificing the things they love, like family and the freedom to spend their valuable time doing the things that fill them up… is what fills me up. #filledwithgratitude


I know when it comes to running a business, it can be stressful wearing so many different hats! As you may have discovered, balancing ALL of these hats as you’ve grown your 6+ figure biz, can be an incredible time + energy drain and it can totally burn you out.

That is why, I founded Heart and Soul Biz Essentials… to help take your business to the next level.  We combine coaching, online business management + implementation so you get the support you need to be a confident heart-centered, soul led leader within your business.  It’s all about taking back your time, being intentional with how you design your day + week in a way that fits YOU and finding a trustworthy, reliable team who can help you put time back in your day while giving you the support you need to take your business to the next level.

Meet The Team

Our goal is to get you back to loving your biz!  To help you feel focused, confident and clear on your next steps so you can take your biz to the next level with ease.


Crystal is our Virtual Assistant and Project Manager, handling a variety of tasks.  From graphic design and social media marketing, to copywriting and e-commerce management, she can handle it all.  Crystal is a Southern California Native with a love for all things cute, sparkly, and of course…kitten-related.  Her diverse background in both management and creative arts gives her the ability to pop-in wherever needed to get the job done.  

When she’s not drafting up the next email campaign or blog post, Crystal’s out traipsing about the local theme parks and farmer’s markets with her family.


Amanda is our Social Media Maven and Copywriter.  She is a former Hollywood actress-turned-mental health advocate and macaroni & cheese enthusiast. She’s been featured on websites like Elephant Journal, The Daily Mail, and Eating Disorder Hope. Her hero is: Robin Williams. Her personal motto is: “I Am Enough.” Her favorite role was the nameless Pretty Brunette opposite Greg Kinnear on FOX.


Jen is our Project Manager and Systems Expert.  She’s the catalyst that allows creative entrepreneurs to step out of implementation mode and into their zone of genius. She loves those nitty-gritty tasks and details that tend to make your high-level brain feel like you’re slogging through mud and my mission is to enable you to set the stage to grow your team and scale your business!

We are here to help you stop spinning your wheels and dreading your week.   We will tackle your to-do list, implement marketing systems, and automations so you can feel confident that nothing will fall through the cracks.  You will be able to take time off with ease knowing that we have everything handled!

We think of our clients as family and value your biz as if it were our own.

Ready to get the help you need to take your business to the next level?
Request a free discovery call today!

If you’re dying to know more about Amy, here are 7 things
you might not know about her…

  1. I change my hair, like women change their handbags.
  2. I went on an adventure across the country at 19 in a VW Bus.
  3. I am on a life long journey of learning to fully love “all” of me.
  4. I have two monkeys (mini adults), a grandbaby, a fur baby and a man I adore.
  5. Airbnb-ing across the world or living in an RV or Houseboat is 100% happening in the near future.
  6. I believe mindset is EVERYTHING. 💛
  7. I love Christmas movies and watch them all year long!
  8. I love Disneyland, am a pass holder and head to the OC at least every other month to be a kid!